Case Study
BetMGM
Since September 2023, we have been leading the planning and activation of digital and offline channels for BetMGM.
Platforms
View-through Rate
Unique Impressions
Challenge
“Deliver fame and conversion efficiency.”
In a notoriously crowded UK market, our mission was to introduce BetMGM’s unique blend of entertainment, drawing on its illustrious Las Vegas roots while striking a chord with UK consumers. This demanded a keen insight into the local market’s intricacies and a cultural touch that resonated deeply.
Solution
Understanding our clients’ long-term ambitions is always our starting point. For BetMGM, the goal was clear: make a swift yet lasting impact to ascend as a frontrunner in the UK.
Our strategy was designed for sustainable long-term growth, laying the groundwork for a brand that could not only make a significant entrance but also continue to grow its brand equity and capture market share over time.
By dovetailing with TV & Print media, we aimed to relentlessly increase brand awareness, utilising traditional Above The Line tactics. This included sponsoring talkSPORT’s White and Jordan show, alongside strategic Radio and OOH placements.
To compliment these efforts, our digital strategy embraced a full-funnel approach, from boosting awareness to ensuring efficient, targeted reach and message frequency.
This seamless journey from fame and affinity to consideration and conversion was key to driving new acquisitions and cementing BetMGM’s presence in the UK market.
“It’s been an unbelievable first five months entering the UK – especially given the way we did. We had a unique ambition to make things work and we’ve certainly made a big splash, which is excellent, of course we always thought it would, but it’s made a much bigger impact than even we could have anticipated and, even though we had high hopes, we even exceeded those expectations.”
