BetMGM has been announced as the new title sponsor for the Premier League Darts in the UK, in a move that pairs them with the Professional Darts Corporation.
This sponsorship, highlighting BetMGM’s growing presence in the UK, aligns with major darts events scheduled from February to May, featuring a £1 million prize pool.
This development comes as darts enjoys a surge in popularity, partly due to emerging talents like teenager Luke Littler, positioning the BetMGM Premier League as a key event in the darts calendar.
2024 Premier League Darts Gets a Fresh Identity
Tomorrow is spearheading the branding of the Premier League Darts, with responsibilities encompassing promotional materials, brand activations, and stage design.
Guided by their internal creative studio, Tomorrow is setting a new standard in branding, promising a vibrant and engaging identity that reflects the dynamic and evolving nature of the sport.
Tomorrow promises a brand experience that aims to create an unforgettable atmosphere, cementing the event’s status as a premier spectacle in the darts calendar.
Creative Director of Tomorrow, Mike Hicks said:
“We’re thrilled to support BetMGM in their collaboration with the PDC. The world of darts has witnessed a significant transformation recently, largely attributed to the Littler effect, and we’re eager to present the brand at an event that reflects the grandeur of BetMGM.
For more insights, check the full article on SportsInsider.com: BetMGM To Sponsor UK Premier League Darts.
