Case Study
BetMGM
Platforms
Brand Search MoM increase
Unique Impressions
Challenge
“Make us famous & make them Google us”
The UK market is notoriously crowded, yet our mission was to introduce BetMGM’s unique blend of entertainment, drawing on its illustrious Las Vegas roots while striking a chord with UK consumers. This demanded a keen insight into the local market’s intricacies and a cultural touch that resonated deeply.
Solution
Understanding our clients’ long-term ambitions is always our starting point. For BetMGM, the goal was clear: make a swift yet lasting impact to ascend as a frontrunner in the UK.
Our strategy was designed for endurance, laying the groundwork for a brand that could not only make a significant entrance but also continue to grow its brand equity and capture market share over time.
By dovetailing with TV & Print media, we aimed for a relentless increase in brand awareness, utilising traditional Above The Line (ATL) tactics. This included sponsoring talkSPORT’s White and Jordan show, alongside strategic Radio and OOH placements.
To complement these efforts, our digital strategy embraced a full-funnel approach, from boosting awareness to ensuring efficient, targeted reach and message repetition.
This seamless journey from awareness and affinity to consideration and conversion was key to driving new acquisitions and cementing BetMGM’s presence in the UK market.
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