In a recent highlight from Tomorrow, we utilised the iconic Piccadilly Lights in London for an extraordinary showcase of BetMGM’s Cheltenham campaign.
Known for its vibrant display and high footfall, Piccadilly Lights is a landmark digital billboard situated at a bustling crossroads in the heart of London, seen by over 100 million people annually.
For 40 seconds every hour, BetMGM’s campaign dominated the screen, weaving a tapestry of dynamic visuals that captured the attention of thousands daily, making a memorable impact.
This project, in collaboration with the creative talents at Recipe and with the trust of LeoVegas Group, epitomises Tomorrow’s innovative approach to advertising, blending creativity with strategic location to leave a lasting impression on a vast audience.
Tomorrow’s Creative Director, Mike Hicks said:
“Utilising the deep screen technology at Piccadilly Lights presented a visually stunning experience that goes beyond traditional advertising. It’s about crafting moments that engage and captivate, turning everyday journeys into extraordinary encounters.”
